Sure, in an ideal world every space would be welcoming to folks who don’t like to drink, but that’s not the society we live in. In a situation where they’d otherwise have to choose between a sugar-filled mocktail, a soda they don’t want or another undesirable option, they can fool potential taunters into thinking they’re drinking beer, when in reality they’re quenching their thirst with smooth, refreshing aqua.įor folks who struggle with alcohol or substance abuse issues, Liquid Death can provide solace and something to hold that isn’t obviously alcohol-free. Staying sober at a party or bar can be an uncomfortable situation, depending on who you’re around. They close out their shpiel with a to-the-point #DeathToPlastic hashtag, a message I can certainly get behind.īuy: Liquid Death Mountain Water 12-Pack $14.99 Reason 4: It’s A Perfect Sober Social Lubricant I mean come on, if that isn’t a prime example of society’s hunger for absurdist, humorous marketing tactics at play then I’m not sure what is. It just murdered a bunch more thirsts instead.” After ritually dismembering its thirst victims, this brutal can of water used the severed body parts of dead thirsts to build itself a flesh suit which it used as a disguise to get a job in marketing. “Once cracked open, no thirst is safe from Liquid Death. When a group of teenagers set off into the mountains for a weekend of drinking regular water in plastic bottles, they became hunted by an aluminum can of mountain water that was dead set on murdering their thirsts, and recycling their souls.” “This infinitely recyclable can of stone-cold mountain water came straight from the alps to murder your thirst. The back of every Liquid Death can also includes a short blurb about their environmentalist mission, told in colorful language to fit the rest of the brand. This makes Liquid Death a great choice for people like me who don’t love sparkling water and also try to avoid single-use plastics. Most packaged mineral water you can purchase at a store is in plastic water bottles, especially water that isn’t sparkling or sold in glass bottles. “The fact that so many brands had total PFAS below 1 ppt shows it is feasible to get to more protective levels,” he says.Aluminum cans, like the ones Liquid Death is sold in, are virtually infinitely recyclable, making them a much better choice for the environment than plastic bottles. For details, read CR’s methodology for testing bottled water (PDF).īrian Ronholm, CR’s director of food policy, says that PFAS in carbonated water highlights the need for the federal government to set science-based limits for PFAS compounds in tap and bottled drinking water. LaCroix and Polar challenged how CR arrived at our total PFAS amounts. Topo Chico, made by Coca-Cola and with the highest PFAS levels in CR’s tests, said it would “continue to make improvements to prepare for more stringent standards in the future.” Nestlé, maker of Poland Spring and Perrier, said that its recent testing did not detect PFAS and that it supports efforts to set federal limits. La Croix and Canada Dry said levels in their products were well below current standards or requirements. The source water could also have more PFAS, or treatment used by some brands doesn’t remove PFAS to below 1 part per trillion.ĬR heard back from all companies with PFAS levels above 1 ppt, except for Bubly. Phil Brown, at the PFAS Project Lab at Northeastern University in Boston, says the carbonation process could be a factor. But many products had measurable amounts of PFAS. All carbonated water that CR tested fell below legal limits for heavy metals, and none had arsenic levels above CR’s recommended maximum of 3 parts per billion.
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